Why Our Story Begins with Breast Cancer

We are committed to changing the odds.

A Letter from The Founders

“As part of your journey, we strive to uphold the same precise, high level of care that we would wish for our own family. Many of us were drawn to this mission through experiences much like yours; our family and friends battled breast cancer, causing us to ask what more we could do for patients. This is why we work tirelessly to battle this disease alongside you. Let this be a reminder that you are not alone and that we will continue to fight day and night for a cancer-free tomorrow.”

What Inspired the name Phoenix?

The company name was inspired by the mythical story of the phoenix- a firebird who rises from the ashes reborn. We believe that progression-free survival is the future of cancer care, and the Phoenix symbolizes hope and renewal for breast cancer patients alike.

1 National Cancer Institute; May, 2022. 2 WHO Breast Cancer Fact Sheet; Mar, 2021 3 Brough, 2011; Cancer Discovery